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Insights from 12 Expert Commentators
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The 2021 South African Digital Customer Experience (CX) report unpacks South Africa’s attitudes towards ecommerce and explores what we like - and dislike - about the brands we engage with online. It is the third major annual study undertaken by digitally-driven marketing and advertising agency, Rogerwilco, market research company, ovatoyou and certified customer experience professional, Julia Ahlfeldt. In keeping with previous reports, we polled 2 000 consumers, interspersing their feedback with commentary from senior marketing practitioners and business leaders across a range of industries.