The South African Customer Experience Report is a collaboration between digital marketing agency Rogerwilco, online survey company ovatoyou and Julia Ahlfeldt, a leading authority on CX.

The annual report combines quantitative and qualitative data to present a view of consumers’ and brands’ perceptions of online customer experience in South Africa. For this, the 2023 edition, a 26 question poll was served to ovatoyou’s panel of 30 000+ online South Africans through its mobile and web apps and promoted on social media platforms during the second quarter of 2023. In total 2 000 consumers completed the survey. A separate survey was distributed to senior marketers with 50+ responses.

Consumer

Province
Age
Household Income

Business

Department
Industry
Position

The Collaborators

Rogerwilco

Rogerwilco is a multi-award-winning staff-owned marketing agency with business units in Cape Town, Johannesburg and London. The company offers a full range of digitally-led marketing services including strategy, creative, social, performance, development and marketing technology solutions to enterprise level customers and leading non-governmental organisations.

Rogerwilco Logo
Ova to You

ovatoyou

ovatoyou is an online market research platform with a panel of well over 30 000 online respondents in South Africa and additional panels in Kenya, Uganda, Nigeria, Tanzania and Mozambique. The company has the ability to give businesses and brands both the qualitative, immersive insight they need to understand their markets, as well as the quantitative data they need to make decisions. The platform and responsive panel allows ovatoyou to get results swiftly from a broad spectrum of online South Africans. Surveys can be scaled to meet the needs and budgets of clients with rapid project turnaround times.

Julia Ahlfeldt

Julia, one of the leading customer experience experts in Southern Africa and beyond, works with key stakeholders across business to improve competitiveness by putting the customer at the centre of the organisation. Her interventions range from conducting CX research to customer-centric strategy, journey mapping, experience design and creating CX frameworks and governance.